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September 22, 2010
March 7, 2010
Why Affiliate Marketing..
Affiliate marketing is simply compensation for third party advertising. When you start an affiliate program, you pay a commission (percentage/flat rate) to the website that sent you the customer. You use affiliate tracking programs to track how many sales result from each affiliate/advertiser. You build a team of affiliates who happily promote your products and services for a commission, and you sit back and wait for customers. Easy.
Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowd-sourcing.Eg; include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players:
The merchant (also known as 'retailer' or 'brand'),
The network,
The publisher (also known as 'the affiliate')
The customer.
The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.
While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
First things first. You have to do a little planning and decision making before you jump into an affiliate program.
If you are selling products or services on the Internet, and aren't yet using an affiliate marketing strategy, you are doing business the hard way. Having affiliate programs in place entices advertisers to promote your products. Advertisers can simply add affiliate links and banners to their websites to recommend your services.
Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies. Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.
To learn more about Affiliate Marketing and Its benefit check the links below.
Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowd-sourcing.Eg; include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players:
The merchant (also known as 'retailer' or 'brand'),
The network,
The publisher (also known as 'the affiliate')
The customer.
The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.
While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
First things first. You have to do a little planning and decision making before you jump into an affiliate program.
If you are selling products or services on the Internet, and aren't yet using an affiliate marketing strategy, you are doing business the hard way. Having affiliate programs in place entices advertisers to promote your products. Advertisers can simply add affiliate links and banners to their websites to recommend your services.
Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies. Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.
To learn more about Affiliate Marketing and Its benefit check the links below.
February 19, 2010
Keep Shoppers Coming Back With the Right Dollar Store Merchandise
Are you looking for some of the keys about how to start a dollar store? One of the most important is associated with the merchandise you sell in your store. There are two sides to merchandise and how it affects your ultimate dollar store success. On the one side is the clear fact that you must carry the merchandise your shoppers need and want. While carrying products that meet core shopper needs is a must, adding other items certainly isn't as important. On the other side is the huge impact excellence in buying has on your profits.
Your value minded shoppers have certain core products they must purchase. While they would certainly prefer to make those purchases in your store, they will go wherever they need to make them when you are out of these items. Those who know how to start a dollar store realize that when this happens not only do you risk losing the sale, you also risk losing the customer to your competitor who carries the right merchandise.
It is extremely important to be connected with your customers. You must know exactly the merchandise they must have. You must then fill those needs by always having those core items in stock and waiting when your shoppers arrive at your store. Continually ask shoppers if there are items they seek that are not in-stock. If enough customers bring up a specific item it is time to test with a small order.
Once you have identified the core merchandise products required to meet shopper needs it is time to start looking for the best suppliers to meet those needs. While dollar store supplier convenience and customer service certainly play into the decision regarding where to take your wholesale business, cost must be carefully considered as well. Drive costs as low as possible on all core items. Negotiate product pricing, freight costs and every other cost involved in the transaction.
Another important step regarding how to start a dollar store is to continually be on the lookout for wholesale specials, closeout pricing and any other temporary wholesale price reduction. Take advantage of them when they occur. Don't forget to spend time looking for other merchandise sources with even lower pricing. One of the most important pieces of the puzzle regarding how to start is a dollar store is continually reducing wholesale product costs. Invest the time and effort to make those price reductions happen for your business.
To your success as you discover how to start a dollar store!
Find out how you can open your own dollar store business.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. You can visit his site to know more.http://www.openingadollarstore.com/
Your value minded shoppers have certain core products they must purchase. While they would certainly prefer to make those purchases in your store, they will go wherever they need to make them when you are out of these items. Those who know how to start a dollar store realize that when this happens not only do you risk losing the sale, you also risk losing the customer to your competitor who carries the right merchandise.
It is extremely important to be connected with your customers. You must know exactly the merchandise they must have. You must then fill those needs by always having those core items in stock and waiting when your shoppers arrive at your store. Continually ask shoppers if there are items they seek that are not in-stock. If enough customers bring up a specific item it is time to test with a small order.
Once you have identified the core merchandise products required to meet shopper needs it is time to start looking for the best suppliers to meet those needs. While dollar store supplier convenience and customer service certainly play into the decision regarding where to take your wholesale business, cost must be carefully considered as well. Drive costs as low as possible on all core items. Negotiate product pricing, freight costs and every other cost involved in the transaction.
Another important step regarding how to start a dollar store is to continually be on the lookout for wholesale specials, closeout pricing and any other temporary wholesale price reduction. Take advantage of them when they occur. Don't forget to spend time looking for other merchandise sources with even lower pricing. One of the most important pieces of the puzzle regarding how to start is a dollar store is continually reducing wholesale product costs. Invest the time and effort to make those price reductions happen for your business.
To your success as you discover how to start a dollar store!
Find out how you can open your own dollar store business.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. You can visit his site to know more.http://www.openingadollarstore.com/
Shopping For a Merchant Account - What You're Really Comparing
When shopping for the best merchant account, you're really looking the lowest markup over base costs. There are true costs associated with credit card processing that merchant service providers can't control.
Think of credit card processing as a tangible product for a moment. Like with any product, there are costs to bring it to market that aren't negotiable at the retail level. The only aspect of price that is negotiable is the markup over wholesale. This same model applies to card processing services.
Whether it's an individual agent or a large acquiring organization, merchant service providers have to pay for the ability to offer credit card processing services. The costs that they pay are determined by something called a buy rate. Buy rates are the base costs and fees that the provider must pay to the organizations above them in the processing food chain.
The greatest contributor to credit card processing costs is interchange. Interchange is the amount of a credit card transaction that a merchant's bank pays to the issuing bank of a customer's credit card. Interchange fees are set by the issuing banks that are stakeholders of Visa and MasterCard, and merchant service providers have no control over the charges.
Interchange fees are public knowledge and they are posted at Visa and MasterCard's Web sites. If you're not already familiar with interchange, visit Visa and MasterCard online and download the interchange fee schedules for each card brand.
The next expense that provider's can't control are the fees charged by the card brands. Visa, MasterCard and Discover charge various dues and assessments. All transactions are subject to dues and assessments, but some are subject to additional charges. For example, international transactions are assessed additional fees by the card brands.
After interchange, dues and assessments there are also fees charged by the acquiring organization that accepts the risk associated with a business's merchant account. Acquiring organizations are named for the role that they play in credit card processing. They acquire the risk associated with transactions and are liable for any financial losses associated with a merchant account that can't be reclaimed from the merchant.
Another common contributor to credit card processing charges is fees paid to the processor. The processor is the entity that facilitates communication between the different organizations and financial institutions.
The last major contributor to processing cost is the merchant service provider's markup. This markup is the area where you can negotiate the best type of pricing such as interchange plus or flat rate merchant account pricing along with cheap merchant account rates and fees. CardFellow is a good resource for help in getting the lowest markup over interchange.
The term used to describe the collective rate that a business pays to process credit card is called the merchant discount rate. As you've learned from this article, many of the fees that make up the merchant discount rate aren't negotiable, but the merchant service provider's markup is. In order to accurately gauge the provider's markup, you've got to compare merchant account quotes that are based on clear pricing where all charges can be itemized. The interchange plus and flat rate pricing models mentioned earlier will make this possible.
Think of credit card processing as a tangible product for a moment. Like with any product, there are costs to bring it to market that aren't negotiable at the retail level. The only aspect of price that is negotiable is the markup over wholesale. This same model applies to card processing services.
Whether it's an individual agent or a large acquiring organization, merchant service providers have to pay for the ability to offer credit card processing services. The costs that they pay are determined by something called a buy rate. Buy rates are the base costs and fees that the provider must pay to the organizations above them in the processing food chain.
The greatest contributor to credit card processing costs is interchange. Interchange is the amount of a credit card transaction that a merchant's bank pays to the issuing bank of a customer's credit card. Interchange fees are set by the issuing banks that are stakeholders of Visa and MasterCard, and merchant service providers have no control over the charges.
Interchange fees are public knowledge and they are posted at Visa and MasterCard's Web sites. If you're not already familiar with interchange, visit Visa and MasterCard online and download the interchange fee schedules for each card brand.
The next expense that provider's can't control are the fees charged by the card brands. Visa, MasterCard and Discover charge various dues and assessments. All transactions are subject to dues and assessments, but some are subject to additional charges. For example, international transactions are assessed additional fees by the card brands.
After interchange, dues and assessments there are also fees charged by the acquiring organization that accepts the risk associated with a business's merchant account. Acquiring organizations are named for the role that they play in credit card processing. They acquire the risk associated with transactions and are liable for any financial losses associated with a merchant account that can't be reclaimed from the merchant.
Another common contributor to credit card processing charges is fees paid to the processor. The processor is the entity that facilitates communication between the different organizations and financial institutions.
The last major contributor to processing cost is the merchant service provider's markup. This markup is the area where you can negotiate the best type of pricing such as interchange plus or flat rate merchant account pricing along with cheap merchant account rates and fees. CardFellow is a good resource for help in getting the lowest markup over interchange.
The term used to describe the collective rate that a business pays to process credit card is called the merchant discount rate. As you've learned from this article, many of the fees that make up the merchant discount rate aren't negotiable, but the merchant service provider's markup is. In order to accurately gauge the provider's markup, you've got to compare merchant account quotes that are based on clear pricing where all charges can be itemized. The interchange plus and flat rate pricing models mentioned earlier will make this possible.
Don't Waste Money When You Promote Your Small Business
A memo to managers of small businesses. If you promote your business, you must measure the results. If you can't measure the results, don't waste your money promoting your business.
Successful business people always work out the return that they will get from hiring a new person, buying a new piece of equipment or machinery, moving to new premises etc. They look at the Return On Investment. If the return doesn't justify the expenditure, they normally don't go ahead with the purchase.
Promoting your business is no different.
If you are spending money in business, you need to know what the return is so that you can measure whether or not it is worthwhile. For example if you are spending $580 a week on promotions, you need to know how much profit is generated as a direct result.
Every dollar you spend on promoting your business should bring in a measurable return. A good rule of thumb is to look to achieve a five fold return. So for every dollar you spend you should get $5 back in sales.
Too many people blindly go ahead and advertise and have no idea whether or not the investment in the advertisement is having any return whatsoever to the business. From a business point of view, this is obviously not a profitable practice.
Many business people seem to be sold on the idea of, "Getting their name out there." Of course, this is reinforced by the people selling advertising who know a lot about selling and not too much about advertising.
They urge you to follow the concept, "Market by advertising to get your name out there, so that people will be familiar with your name when you come to sell your products and services." Then they bring fear into the situation by saying things like, "All your competition are out there and unless you do the same, you will get left behind."
Just notice how hard they promote a concept where the results cannot be measured.
And off go the business owners, to promote their company with image advertising that proclaims to the world how great they are. They hope, and they pray that some way, the message about their brand will stick in people's minds. Never knowing if it does, or if it doesn't. Or whether their promotional dollars are paying them back in increased sales.
Some people even think that a clever slogan is enough to get their phones to start ringing. This all too common approach, is a huge waste of time, and money. However, every single advertising salesperson will pressure you to adopt this approach because their objective is to sell advertising space not to build your business.
You lie awake at 3 am wondering if you made the right decision to buy the promotion campaign. The salesperson will be fast asleep with a little smile on their lips as they dream of their winter holiday funded by their commission on your expenditure.
Promotion must do much more than just get your name out there. It must educate, qualify, convince, persuade and above all start the sales process.
Think of it as a sales presentation that's geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.
Peter L Mitchell is a business consultant who has helped many diverse businesses to increase their profits. He has a wealth of practical experience which he is willing to share freely.
Download your free booklet showing 45 practical ways to increase your business profits. It is full of ideas, tips, tactics and strategies for you to apply in your business. Click here: http://www.45ways.com/
Successful business people always work out the return that they will get from hiring a new person, buying a new piece of equipment or machinery, moving to new premises etc. They look at the Return On Investment. If the return doesn't justify the expenditure, they normally don't go ahead with the purchase.
Promoting your business is no different.
If you are spending money in business, you need to know what the return is so that you can measure whether or not it is worthwhile. For example if you are spending $580 a week on promotions, you need to know how much profit is generated as a direct result.
Every dollar you spend on promoting your business should bring in a measurable return. A good rule of thumb is to look to achieve a five fold return. So for every dollar you spend you should get $5 back in sales.
Too many people blindly go ahead and advertise and have no idea whether or not the investment in the advertisement is having any return whatsoever to the business. From a business point of view, this is obviously not a profitable practice.
Many business people seem to be sold on the idea of, "Getting their name out there." Of course, this is reinforced by the people selling advertising who know a lot about selling and not too much about advertising.
They urge you to follow the concept, "Market by advertising to get your name out there, so that people will be familiar with your name when you come to sell your products and services." Then they bring fear into the situation by saying things like, "All your competition are out there and unless you do the same, you will get left behind."
Just notice how hard they promote a concept where the results cannot be measured.
And off go the business owners, to promote their company with image advertising that proclaims to the world how great they are. They hope, and they pray that some way, the message about their brand will stick in people's minds. Never knowing if it does, or if it doesn't. Or whether their promotional dollars are paying them back in increased sales.
Some people even think that a clever slogan is enough to get their phones to start ringing. This all too common approach, is a huge waste of time, and money. However, every single advertising salesperson will pressure you to adopt this approach because their objective is to sell advertising space not to build your business.
You lie awake at 3 am wondering if you made the right decision to buy the promotion campaign. The salesperson will be fast asleep with a little smile on their lips as they dream of their winter holiday funded by their commission on your expenditure.
Promotion must do much more than just get your name out there. It must educate, qualify, convince, persuade and above all start the sales process.
Think of it as a sales presentation that's geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.
Peter L Mitchell is a business consultant who has helped many diverse businesses to increase their profits. He has a wealth of practical experience which he is willing to share freely.
Download your free booklet showing 45 practical ways to increase your business profits. It is full of ideas, tips, tactics and strategies for you to apply in your business. Click here: http://www.45ways.com/
Credit Card Equipment Leases - Enough is Enough
Complex rates and fees and obscure merchant account pricing contribute a great deal to the healthy skepticism that merchants feel toward the credit card processors. But one of the greatest contributors, for which there is little justification, is the outrageous practice of leasing credit card equipment used throughout the industry.
Despicable is the perfect word to describe credit card machine leases that routinely carry markups of 1,500% or more. Lease agreements lock small business owners into a commitment to pay $1,400 to $5,000 or more over a 4-year period for PIN pads and credit card machines that cost only a fraction of that amount to purchase outright.
The deceitful art of leasing credit card processing equipment begins with coaxing a merchant to sign a lease agreement before they're able to educate themselves about the true market value of credit card processing equipment. Leasing companies are well aware of their outrageous profit margins, and their carefully crafted lease agreements carry language to squash any attempt by the merchant to get out of paying the lease fees once they realize that they've been had.
Once a merchant service provider locks a merchant into a lease, there's very little recourse other than to buy out the lease or ride out the full term of the contract making monthly payments along the way. A willingness to coax their clients into signing a lease agreement that they know is unfair tells a lot about the standards of a merchant account sales agent and the company that they work for.
Merchant service providers that rely on equipment leases for profit tend to carry this trend through the rest of their service offering, and often impose hefty cancellation fees on their merchant accounts. It is very apparent that the agents and companies that employ these tactics hold inflated profits above the well-being of their clients or the quality of the service that they provide. After all, there's no reason for them to offer competitive rates and fees or exceptional service when their clients couldn't leave even if they wanted to due to contracts and cancellation fees.
If you have had the unfortunate experience of having dealt with one such provider, and have signed an equipment lease, there is not much you can do about getting out of the contract. However, you can (and should) make sure that you have a cheap merchant account with the low rates and fees. Most credit card machines can be reprogrammed by a number of different processors. You don't have to stay with the provider that sold you the leased equipment if the merchant account rates and fees aren't competitive.
Even if you will have to pay a cancellation fee to switch merchant account providers, the savings that a new, more competitive account will yield often justifies the expense in just a few months. A service like CardFellow is helpful in this situation because it evaluates your current account and compares costs and savings from leading price structures like interchange plus and flat rate credit card processing.
The best thing to do is to avoid leasing credit card processing equipment. But if you've already signed a lease agreement, the next best option is to cut your losses and ensure that you have a competitive merchant account with the lowest possible rates and fees.
More information about how to get a cheap merchant account with interchange plus pricing is available at MerchantCouncil.Check it out for Your guide
Despicable is the perfect word to describe credit card machine leases that routinely carry markups of 1,500% or more. Lease agreements lock small business owners into a commitment to pay $1,400 to $5,000 or more over a 4-year period for PIN pads and credit card machines that cost only a fraction of that amount to purchase outright.
The deceitful art of leasing credit card processing equipment begins with coaxing a merchant to sign a lease agreement before they're able to educate themselves about the true market value of credit card processing equipment. Leasing companies are well aware of their outrageous profit margins, and their carefully crafted lease agreements carry language to squash any attempt by the merchant to get out of paying the lease fees once they realize that they've been had.
Once a merchant service provider locks a merchant into a lease, there's very little recourse other than to buy out the lease or ride out the full term of the contract making monthly payments along the way. A willingness to coax their clients into signing a lease agreement that they know is unfair tells a lot about the standards of a merchant account sales agent and the company that they work for.
Merchant service providers that rely on equipment leases for profit tend to carry this trend through the rest of their service offering, and often impose hefty cancellation fees on their merchant accounts. It is very apparent that the agents and companies that employ these tactics hold inflated profits above the well-being of their clients or the quality of the service that they provide. After all, there's no reason for them to offer competitive rates and fees or exceptional service when their clients couldn't leave even if they wanted to due to contracts and cancellation fees.
If you have had the unfortunate experience of having dealt with one such provider, and have signed an equipment lease, there is not much you can do about getting out of the contract. However, you can (and should) make sure that you have a cheap merchant account with the low rates and fees. Most credit card machines can be reprogrammed by a number of different processors. You don't have to stay with the provider that sold you the leased equipment if the merchant account rates and fees aren't competitive.
Even if you will have to pay a cancellation fee to switch merchant account providers, the savings that a new, more competitive account will yield often justifies the expense in just a few months. A service like CardFellow is helpful in this situation because it evaluates your current account and compares costs and savings from leading price structures like interchange plus and flat rate credit card processing.
The best thing to do is to avoid leasing credit card processing equipment. But if you've already signed a lease agreement, the next best option is to cut your losses and ensure that you have a competitive merchant account with the lowest possible rates and fees.
More information about how to get a cheap merchant account with interchange plus pricing is available at MerchantCouncil.Check it out for Your guide
Small Business Owners - What Are You Afraid Of?
We're in an economic downturn; a slump in the economy; bad economic times and the list goes on.
Did you ever stop to think how this really affects your business? I mean really; not just believing all the naysayers but day to day what it means to your bottom line. My guess is nothing. It doesn't mean a thing. Let's face it; we're not Donald Trump wheeling and dealing with billions. We're the local business next door servicing a few good clients and some so-so clients.
I think the media has made all the excuses we need to not succeed. If someone asks how things are going, you can say it could be better but you know how the economy is. It's taking its toll on everyone. I call bull poop. It's affecting large manufacturers; it's affecting the stock market and my retirement fund but it is not negatively affecting my business.
What is negatively affecting my business I realized the other day is my getting caught up in all the negativity. How did I know this? The leads started to dry up. Was it because of the economy? No! It was because I stopped doing lead generation in my day to day routine.
So what are you afraid of? I don't believe that you're afraid that there's not enough customers or enough business to go around. Think about it. How many customers do you need to succeed this year? You don't know! Well, that is the first thing you need to do. Figure it out. Not knowing is what is scaring the hell out of you. How can you possibly succeed if you don't know what success looks like. Most small businesses only need a few customers; not thousands. Some may need 10 good ones and others 100 or so. Either way, it's not a huge number. I think you're afraid of making a commitment; of being accountable; of saying it out loud; maybe even afraid of success.
You'll find by knowing how many customers you need to succeed, you'll know how many leads you need to generate and you'll realize that it's not that big a task and a lot less scary than the unknown.
As a Duct Tape Marketing Expert and Small Business Marketing Coach, Brenda understand the value of creating a solid marketing plan without spending a fortune.
If you would like to receive a 7 Simple Steps to Small Business Marketing Success and her Free Weekly Marketing Tips please subscribe at http://www.criticaledgemarketing.com
Did you ever stop to think how this really affects your business? I mean really; not just believing all the naysayers but day to day what it means to your bottom line. My guess is nothing. It doesn't mean a thing. Let's face it; we're not Donald Trump wheeling and dealing with billions. We're the local business next door servicing a few good clients and some so-so clients.
I think the media has made all the excuses we need to not succeed. If someone asks how things are going, you can say it could be better but you know how the economy is. It's taking its toll on everyone. I call bull poop. It's affecting large manufacturers; it's affecting the stock market and my retirement fund but it is not negatively affecting my business.
What is negatively affecting my business I realized the other day is my getting caught up in all the negativity. How did I know this? The leads started to dry up. Was it because of the economy? No! It was because I stopped doing lead generation in my day to day routine.
So what are you afraid of? I don't believe that you're afraid that there's not enough customers or enough business to go around. Think about it. How many customers do you need to succeed this year? You don't know! Well, that is the first thing you need to do. Figure it out. Not knowing is what is scaring the hell out of you. How can you possibly succeed if you don't know what success looks like. Most small businesses only need a few customers; not thousands. Some may need 10 good ones and others 100 or so. Either way, it's not a huge number. I think you're afraid of making a commitment; of being accountable; of saying it out loud; maybe even afraid of success.
You'll find by knowing how many customers you need to succeed, you'll know how many leads you need to generate and you'll realize that it's not that big a task and a lot less scary than the unknown.
As a Duct Tape Marketing Expert and Small Business Marketing Coach, Brenda understand the value of creating a solid marketing plan without spending a fortune.
If you would like to receive a 7 Simple Steps to Small Business Marketing Success and her Free Weekly Marketing Tips please subscribe at http://www.criticaledgemarketing.com
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