An Internet Marketing Information, Center's Online Marketing and Entrepreneur

February 19, 2010

Keep Shoppers Coming Back With the Right Dollar Store Merchandise

Are you looking for some of the keys about how to start a dollar store? One of the most important is associated with the merchandise you sell in your store. There are two sides to merchandise and how it affects your ultimate dollar store success. On the one side is the clear fact that you must carry the merchandise your shoppers need and want. While carrying products that meet core shopper needs is a must, adding other items certainly isn't as important. On the other side is the huge impact excellence in buying has on your profits.

Your value minded shoppers have certain core products they must purchase. While they would certainly prefer to make those purchases in your store, they will go wherever they need to make them when you are out of these items. Those who know how to start a dollar store realize that when this happens not only do you risk losing the sale, you also risk losing the customer to your competitor who carries the right merchandise.

It is extremely important to be connected with your customers. You must know exactly the merchandise they must have. You must then fill those needs by always having those core items in stock and waiting when your shoppers arrive at your store. Continually ask shoppers if there are items they seek that are not in-stock. If enough customers bring up a specific item it is time to test with a small order.

Once you have identified the core merchandise products required to meet shopper needs it is time to start looking for the best suppliers to meet those needs. While dollar store supplier convenience and customer service certainly play into the decision regarding where to take your wholesale business, cost must be carefully considered as well. Drive costs as low as possible on all core items. Negotiate product pricing, freight costs and every other cost involved in the transaction.

Another important step regarding how to start a dollar store is to continually be on the lookout for wholesale specials, closeout pricing and any other temporary wholesale price reduction. Take advantage of them when they occur. Don't forget to spend time looking for other merchandise sources with even lower pricing. One of the most important pieces of the puzzle regarding how to start is a dollar store is continually reducing wholesale product costs. Invest the time and effort to make those price reductions happen for your business.

To your success as you discover how to start a dollar store!

Find out how you can open your own dollar store business.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. You can visit his site to know more.http://www.openingadollarstore.com/

Shopping For a Merchant Account - What You're Really Comparing

When shopping for the best merchant account, you're really looking the lowest markup over base costs. There are true costs associated with credit card processing that merchant service providers can't control.

Think of credit card processing as a tangible product for a moment. Like with any product, there are costs to bring it to market that aren't negotiable at the retail level. The only aspect of price that is negotiable is the markup over wholesale. This same model applies to card processing services.

Whether it's an individual agent or a large acquiring organization, merchant service providers have to pay for the ability to offer credit card processing services. The costs that they pay are determined by something called a buy rate. Buy rates are the base costs and fees that the provider must pay to the organizations above them in the processing food chain.

The greatest contributor to credit card processing costs is interchange. Interchange is the amount of a credit card transaction that a merchant's bank pays to the issuing bank of a customer's credit card. Interchange fees are set by the issuing banks that are stakeholders of Visa and MasterCard, and merchant service providers have no control over the charges.

Interchange fees are public knowledge and they are posted at Visa and MasterCard's Web sites. If you're not already familiar with interchange, visit Visa and MasterCard online and download the interchange fee schedules for each card brand.

The next expense that provider's can't control are the fees charged by the card brands. Visa, MasterCard and Discover charge various dues and assessments. All transactions are subject to dues and assessments, but some are subject to additional charges. For example, international transactions are assessed additional fees by the card brands.

After interchange, dues and assessments there are also fees charged by the acquiring organization that accepts the risk associated with a business's merchant account. Acquiring organizations are named for the role that they play in credit card processing. They acquire the risk associated with transactions and are liable for any financial losses associated with a merchant account that can't be reclaimed from the merchant.

Another common contributor to credit card processing charges is fees paid to the processor. The processor is the entity that facilitates communication between the different organizations and financial institutions.

The last major contributor to processing cost is the merchant service provider's markup. This markup is the area where you can negotiate the best type of pricing such as interchange plus or flat rate merchant account pricing along with cheap merchant account rates and fees. CardFellow is a good resource for help in getting the lowest markup over interchange.

The term used to describe the collective rate that a business pays to process credit card is called the merchant discount rate. As you've learned from this article, many of the fees that make up the merchant discount rate aren't negotiable, but the merchant service provider's markup is. In order to accurately gauge the provider's markup, you've got to compare merchant account quotes that are based on clear pricing where all charges can be itemized. The interchange plus and flat rate pricing models mentioned earlier will make this possible.

Don't Waste Money When You Promote Your Small Business

A memo to managers of small businesses. If you promote your business, you must measure the results. If you can't measure the results, don't waste your money promoting your business.

Successful business people always work out the return that they will get from hiring a new person, buying a new piece of equipment or machinery, moving to new premises etc. They look at the Return On Investment. If the return doesn't justify the expenditure, they normally don't go ahead with the purchase.

Promoting your business is no different.

If you are spending money in business, you need to know what the return is so that you can measure whether or not it is worthwhile. For example if you are spending $580 a week on promotions, you need to know how much profit is generated as a direct result.

Every dollar you spend on promoting your business should bring in a measurable return. A good rule of thumb is to look to achieve a five fold return. So for every dollar you spend you should get $5 back in sales.

Too many people blindly go ahead and advertise and have no idea whether or not the investment in the advertisement is having any return whatsoever to the business. From a business point of view, this is obviously not a profitable practice.

Many business people seem to be sold on the idea of, "Getting their name out there." Of course, this is reinforced by the people selling advertising who know a lot about selling and not too much about advertising.

They urge you to follow the concept, "Market by advertising to get your name out there, so that people will be familiar with your name when you come to sell your products and services." Then they bring fear into the situation by saying things like, "All your competition are out there and unless you do the same, you will get left behind."

Just notice how hard they promote a concept where the results cannot be measured.

And off go the business owners, to promote their company with image advertising that proclaims to the world how great they are. They hope, and they pray that some way, the message about their brand will stick in people's minds. Never knowing if it does, or if it doesn't. Or whether their promotional dollars are paying them back in increased sales.

Some people even think that a clever slogan is enough to get their phones to start ringing. This all too common approach, is a huge waste of time, and money. However, every single advertising salesperson will pressure you to adopt this approach because their objective is to sell advertising space not to build your business.

You lie awake at 3 am wondering if you made the right decision to buy the promotion campaign. The salesperson will be fast asleep with a little smile on their lips as they dream of their winter holiday funded by their commission on your expenditure.

Promotion must do much more than just get your name out there. It must educate, qualify, convince, persuade and above all start the sales process.

Think of it as a sales presentation that's geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Peter L Mitchell is a business consultant who has helped many diverse businesses to increase their profits. He has a wealth of practical experience which he is willing to share freely.

Download your free booklet showing 45 practical ways to increase your business profits. It is full of ideas, tips, tactics and strategies for you to apply in your business. Click here: http://www.45ways.com/

Credit Card Equipment Leases - Enough is Enough

Complex rates and fees and obscure merchant account pricing contribute a great deal to the healthy skepticism that merchants feel toward the credit card processors. But one of the greatest contributors, for which there is little justification, is the outrageous practice of leasing credit card equipment used throughout the industry.

Despicable is the perfect word to describe credit card machine leases that routinely carry markups of 1,500% or more. Lease agreements lock small business owners into a commitment to pay $1,400 to $5,000 or more over a 4-year period for PIN pads and credit card machines that cost only a fraction of that amount to purchase outright.

The deceitful art of leasing credit card processing equipment begins with coaxing a merchant to sign a lease agreement before they're able to educate themselves about the true market value of credit card processing equipment. Leasing companies are well aware of their outrageous profit margins, and their carefully crafted lease agreements carry language to squash any attempt by the merchant to get out of paying the lease fees once they realize that they've been had.

Once a merchant service provider locks a merchant into a lease, there's very little recourse other than to buy out the lease or ride out the full term of the contract making monthly payments along the way. A willingness to coax their clients into signing a lease agreement that they know is unfair tells a lot about the standards of a merchant account sales agent and the company that they work for.

Merchant service providers that rely on equipment leases for profit tend to carry this trend through the rest of their service offering, and often impose hefty cancellation fees on their merchant accounts. It is very apparent that the agents and companies that employ these tactics hold inflated profits above the well-being of their clients or the quality of the service that they provide. After all, there's no reason for them to offer competitive rates and fees or exceptional service when their clients couldn't leave even if they wanted to due to contracts and cancellation fees.

If you have had the unfortunate experience of having dealt with one such provider, and have signed an equipment lease, there is not much you can do about getting out of the contract. However, you can (and should) make sure that you have a cheap merchant account with the low rates and fees. Most credit card machines can be reprogrammed by a number of different processors. You don't have to stay with the provider that sold you the leased equipment if the merchant account rates and fees aren't competitive.

Even if you will have to pay a cancellation fee to switch merchant account providers, the savings that a new, more competitive account will yield often justifies the expense in just a few months. A service like CardFellow is helpful in this situation because it evaluates your current account and compares costs and savings from leading price structures like interchange plus and flat rate credit card processing.

The best thing to do is to avoid leasing credit card processing equipment. But if you've already signed a lease agreement, the next best option is to cut your losses and ensure that you have a competitive merchant account with the lowest possible rates and fees.

More information about how to get a cheap merchant account with interchange plus pricing is available at MerchantCouncil.Check it out for Your guide

Small Business Owners - What Are You Afraid Of?

We're in an economic downturn; a slump in the economy; bad economic times and the list goes on.

Did you ever stop to think how this really affects your business? I mean really; not just believing all the naysayers but day to day what it means to your bottom line. My guess is nothing. It doesn't mean a thing. Let's face it; we're not Donald Trump wheeling and dealing with billions. We're the local business next door servicing a few good clients and some so-so clients.

I think the media has made all the excuses we need to not succeed. If someone asks how things are going, you can say it could be better but you know how the economy is. It's taking its toll on everyone. I call bull poop. It's affecting large manufacturers; it's affecting the stock market and my retirement fund but it is not negatively affecting my business.

What is negatively affecting my business I realized the other day is my getting caught up in all the negativity. How did I know this? The leads started to dry up. Was it because of the economy? No! It was because I stopped doing lead generation in my day to day routine.

So what are you afraid of? I don't believe that you're afraid that there's not enough customers or enough business to go around. Think about it. How many customers do you need to succeed this year? You don't know! Well, that is the first thing you need to do. Figure it out. Not knowing is what is scaring the hell out of you. How can you possibly succeed if you don't know what success looks like. Most small businesses only need a few customers; not thousands. Some may need 10 good ones and others 100 or so. Either way, it's not a huge number. I think you're afraid of making a commitment; of being accountable; of saying it out loud; maybe even afraid of success.

You'll find by knowing how many customers you need to succeed, you'll know how many leads you need to generate and you'll realize that it's not that big a task and a lot less scary than the unknown.

As a Duct Tape Marketing Expert and Small Business Marketing Coach, Brenda understand the value of creating a solid marketing plan without spending a fortune.

If you would like to receive a 7 Simple Steps to Small Business Marketing Success and her Free Weekly Marketing Tips please subscribe at http://www.criticaledgemarketing.com

How to Build Dollar Store Sale Levels When Starting a Dollar Store

One of the many challenges faced by those starting a dollar store is identifying and implementing the best methods to continually build sale levels without allowing costs to go through the roof. While there are many obvious sales building actions such as television or radio advertising, for smaller dollar stores the costs can be prohibitive. Fortunately there are actions that can be taken to build sale levels without breaking the bank. Read on as I present merchandising actions to help build sales higher and higher in your store.

· Put every possible low cost or free marketing and promotional action to work for you business. The list of options is almost endless. In fact it is only limited by your creativity. Just a few examples include having a sign holder posted at a busy intersection with a sign pointing to your store, continually holding events to promote holidays or seasons of the year, conducting sidewalk sales, contacting local schools, churches and charities with offers to provide a small discount on purchases made. There are many more ideas you can add to this list.

· Carry the right products in your store. It is extremely important for shoppers to be able to depend on your store to carry the merchandise to meet all of their basic core needs and wants. When starting a dollar store make this a top priority. Never lose sight of the important of maintaining adequate inventory levels of these important merchandise items. Higher sales will be the reward for doing this properly.

· Become a merchandising expert. Then put all your expertise to work in your business. Make sure all merchandise is properly displayed. Keep all end cap and bulk displays filled to the brim with merchandise. Don't forget to add attention grabbing signage. Keep complementary items together to build your add on sales levels even higher. Place newly arrived hot sellers and core items in windows and other easily spotted locations.

· Minimize the dollar store costs associated with all merchandise in your store. This requires work. Attend industry trade shows. Take advantage of lower show dollar store costs on products and supplies for your store. Drive your dollar store costs lower by negotiating for reduced merchandise and freight pricing. Continually be on the lookout for closeouts, package changes and other opportunities for lower pricing.

To your success when starting a dollar store!

Learn how you can Start your own Dollar Store

Small Business - Strategies to Get Ahead

The free market provides many opportunities for success, but capitalism is all about competition. Some New Business Advice: You must outdo your competitors at all times, be on the cutting edge of your industry, and be friendly to your customers, which are your greatest asset as a business.

All of these things can be tough to do, but if you can manage to do them, your business will be a success for all involved, and will grow exponentially. Free Business Advice is out there, and can be invaluable to your experience as an proprietor, partner, or investor.

Proper Small Business Advice, coupled with a strong investment plan and a hard-working team of people, will go along way. As stated earlier, the economy is rather tough, so these strategies will be rather helpful in starting and maintaining your business venture. Of course, the first step is a solid investment.

A good backup fund can never hurt either, as most businesses will be in the red for at least the first fiscal year. Often times, this fact can be very discouraging, especially if you own a sole proprietorship and your expectations are high. The thing to remember is to go into the venture expecting to lose money for a while, then to begin turning a profit later on. This way, you will save yourself heartache and discouragement.

Things you will need to be careful of include scam artists and get-rich quick schemes. People everywhere want to rob you down to your last dollar. Be careful not to surrender your money so easily. Be a miser!

Finally, one must remember that in business, efficiency is key. UPS is a top-notch business due to this factor (and many others). Often it is said that they are always looking for ways to do things in a more efficient manner. Don't cut corners though! Be sure to deliver quality products to your customers, without ever cutting back. This will help you retain your customer base, which is your most valuable asset.

James Pinter writes guides to help small businesses; he enjoys giving business advice.

Smarta.com also offer advice and help with the UK small claims court and those thinking of working from home.

5 Tips to a Successful Hot Dog Vending Business

During good economic times and bad there are few careers that are as stable as hot dog vending. In a billion dollar industry, it's both easy and economical to get started and tap into this lucrative market. So You've decided to start your own hot dog business and now you want to make sure that you make the very most of it. How do you ensure that your stand stands out from the crowd.

Here are our Top Tips

Tip # 1: Smile and Always be friendly and helpful.

Although this may sound like the most obvious instruction to give, it is often overlooked to the detriment of your business. People respond to a friendly face far more than you would expect and being helpful, even when it doesn't relate to your food will leave a lasting impression. Offering information about the nearest bathrooms or giving directions doesn't require a lot of energy, but may lead to recommendations later on.

Tip# 2: Make The Best Food

Although you want to keep your costs down to protect your profit line, you will also want to remember that you are in the food business and having good food is vital for you success. A quality product stands out and taking the time to find the right recipes will ensure that your clients come back for more. Also take into consideration where you are located and what the people buying from you are looking for. You could even ask for suggestions from them if you wanted to add quality to your service.

Tip# 3: Your In The Right Spot

One of the greatest advantages of having a hot dog vending business is that if the location is not working for you one day, you can always move. The best locations have little or no competition and have a constant flow of people. Favourites in the industry are construction sites and office blocks, but sports parks and dog walking parks are also very good locations.

Tip # 4: Become a Regular Fixture.

Although you can move around a lot, you won't want to once you have established a reputation and a lucrative selling spot. If people are aware that you'll be in the area on certain days and they can rely on your service and excellent quality of food, you'll get far more repeat customers.

Tip #5: Stand Out From The Crowd

Making yourself memorable is also a great way for people to recognise you. Having something unique about you or your stand will ensure that you are remembered. Once you have sold your top quality hot dogs to your clients, that is what they will remember, but it helps to have something unique about you.

Starting your own Hot Dog Business is really very easy. With just a small investment, you can start part-time and eventually go full time when it suits you.

For a complete guide on exactly what licenses and permits you need as well as where to find the best locations, how to get the best carts for the lowest prices and the very best hot dog recipes ever - visit my Hot Dog Business.